Tokopedia seller dashboard

CLIENT

Tokopedia

YEAR

2024

SERVICES

UX Research, UI Design, Frontend

Project Overview

Merchant analytics dashboard redesign serving 10M+ monthly active sellers.

Scope

• UX research — 24 seller interviews, 6 ride-alongs, 3 warehouse visits
• Information architecture for catalog, orders, chat, analytics
• UI design system (100+ components) with light/dark modes
• Frontend implementation with React + Tailwind
• Design ops playbook for 12 in-house designers